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Digital Marketing

"Dive into a transformative experience with SkillVertex's Digital Marketing Course. Elevate your skills under the mentorship of industry experts, engage in hands-on learning, and master digital marketing strategies from basics to advanced levels."

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Things you will learn

  • Develop a holistic understanding of digital marketing strategies tailored to various business needs.
  • Discover the prerequisites of the ever-evolving market, ensuring your campaigns stay ahead of the curve.
  • Learn to dissect and optimize your marketing efforts with in-depth performance analysis techniques.
  • Unravel the mysteries of SEO, mastering the art of leveraging it to elevate your business's online presence.
  • Acquire skills in creating compelling dashboards and telling impactful stories with your data.
  • Immerse yourself in real-world scenarios through internship opportunities, gaining practical experience.
  • Cultivate a robust skill set, customized for both personal development and career advancement.
  • Dive into the technical intricacies of Social Media Marketing and Paid Advertising, enhancing your proficiency.
  • Get industry-ready with our industry-ready capstone projects
  • Build your portfolio with our projects
  • Get hands-on experience with the latest tools in web development
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Key highlights

  • 60+ hours of Learning
  • curated Course Curriculum
  • 10+ Assignment & Projects
  • Dedicated mentorship assistance
  • Lifetime LMS access for study contents
  • Study on mobile or laptop
  • Live or recorded sessions
  • Capstone Project
  • Certificate of completion
  • Internship opportunities

Tools you can work hands on

Curated Curriculum

Approved By Industrial Expert

Module 1 - Fundamentals of Marketing

  • Introduction to Marketing
  • Different Digital Marketing Channels
  • Customer-Centric Approach
  • Customer Motivations in the Buying Process

Module 2 - Digital Marketing Channels and Metrics

  • Overview of Digital Marketing Channels
  • Customer Journey through the Purchase Funnel
  • Key Metrics for Each Stage

Module 3 - Designing and Building a Web-Owned Presence

  • Understanding Visual Elements of a Website
  • Creating Effective Landing Pages for Conversions

Module 4 - Blog Creation

  • Tools for Finding the Perfect Domain Name
  • Domain Purchase and Web Hosting
  • Setting up a Blog on WordPress

Module 5 - Search Engine Optimization (SEO)

  • How Google's Search Algorithm Works
  • Using SEO Tools like Keyword Planner, Ubersuggest, and SeoSiteCheckup
  • Conducting SEO Audits and Implementing Improvements
  • Using AI for keyword brainstorming
  • AI for writing SEO Optimized blogs
  • Keyword research on Google AdWords

Module 6 - Search Engine Marketing (SEM)

  • Introduction to SEM and Objectives
  • Elements of an SEM Campaign
  • Ad Auction Process
  • How to run campaigns on Google AdWords
  • Metrics and Optimization

Module 7 - Display Advertising

  • Google Display Network
  • Programmatic Ad Buying Process

Module 8 - Social Media Marketing

  • Creating and Managing Social Media Profiles (e.g., Facebook or Instagram)
  • Social Media and Meta Business Suite
  • Social Media Progress Reporting

Module 9 - Email Marketing

  • Role of Email Marketing
  • Types of Emails
  • Building Automated Email Campaigns (Drip Campaigns)

Module 10 - Content Marketing

  • Identifying and Creating the Right Content
  • Content Distribution Planning
  • Content Calendar Mapping

Module 11 - Web Analytics

  • Traditional vs. Digital Marketing Analytics
  • Extracting and Analyzing Data from Google Analytics

Module 12 - Defining a Robust Marketing Strategy

  • Integrated Marketing Strategy Development
  • Channel Mix and Content Strategy

Module 13 - Project

  • Applying Digital Marketing Strategies to a Brand Campaign
  • Selling Products Through Online Marketplaces and Owned Channels

Module 14 - Soft Skills

  • Verbal, Non-Verbal, and Written Communication Best Practices for Digital Marketers

Module 15 - Leveraging ChatGPT in Digital Marketing

  • Understanding the Role of ChatGPT in Digital Marketing

Module 16 - Digital Marketing Landscape with ChatGPT

  • Analyzing Use-Cases of ChatGPT
  • Implications of ChatGPT on Digital Marketing

Module 17 - Digital Channels Deep Dive - I with ChatGPT

  • Using ChatGPT for Content Creation
  • Customizing Messages for Different Client Categories
  • Social Media Content Creation with ChatGPT

Module 18 - Digital Channels Deep Dive - II with ChatGPT

  • Creating Personalized Subject Lines and Email Content
  • Generating SEO-Optimized Content
  • Using ChatGPT for A/B Testing

Module 19 - Marketing Analytics and Integrated Campaigns with ChatGPT

  • Analyzing Social Media Analytics with ChatGPT
  • Leveraging Predictive Analytics
  • Building Customer Support Chatbots with AI

Module 20 - Specializations

  • Option 1: Branding and Communication
  • Fundamentals of Brand Positioning
  • Brand Engagement Strategy
  • Integrated Marketing Communication
  • International Branding
  • Option 2: Social Media and Content Marketing
  • Deep Dive into Content Creation
  • Advertising on Social Media
  • Community Management
  • Option 3: Marketing Communications with Focus on Public Relations
  • Campaign Planning
  • Developing Creative Communications
  • Public Relations
  • Option 4: Generative AI in Branding and Communication
  • Personalization and Prompt Engineering
  • Content Creation in Digital Marketing with AI
  • Text-Based, Image-Based, Audio-Based, and Video-Based Content Creation with AI
  • Marketing and Advanced AI
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Advance plans

Choose your plan of action. Grow and ace with us.

Digital Marketing [Self Paced]

₹5700

 

  • ✅ Self Paced Learning Course for Digital Marketing
  • ✅ Learn the ins and outs of Digital Marketing.
  • ✅ Discover the market prerequisites.
  • ✅ Learn to analyse the performance of your marketing campaigns.
  • ✅ Understand how SEO works and how to use it for your business.
  • ✅ Use advance analytics tools and marketing campaigns.
  • ✅ Learn the technicalities of Social Media Marketing and Paid Marketing.
  • ✅ Research work, live projects and case-studies for Digital Marketing.
  • ✅ Hands-on projects to apply what you have learned and develop your skills in a real-world setting.
  • ✅ Get certified with us and stand out in the job market
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Digital Marketing [Mentor Led]

₹8500

 

  • ✅ Mentor Led Course for Digital Marketing
  • ✅ Learn the ins and outs of Digital Marketing.
  • ✅ Discover the market prerequisites.
  • ✅ Learn to analyse the performance of your marketing campaigns.
  • ✅ Understand how SEO works and how to use it for your business.
  • ✅ Use advance analytics tools and marketing campaigns.
  • ✅ Learn the technicalities of Social Media Marketing and Paid Marketing.
  • ✅ Research work, live projects and case-studies for Digital Marketing.
  • ✅ Hands-on projects to apply what you have learned and develop your skills in a real-world setting.
  • ✅ Regular Doubt Clearing Session to ensure you have the opportunity to ask questions
  • ✅ Our Experienced mentors will provide personalized feedback and support to help you succeed.
  • ✅ Become a part of an invaluable network and connect with them.
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Contact Details

 

 
 
 
 

Total Amount

₹

 

Projects

Undergo practical learning and work on real time projects

CONTENT WRITING FOR SEO FRIENDLY BLOG
Email Marketing Campaign Optimization
Pay-Per-Click (PPC) Advertising Campaign Management and ROI Enhancement
Marketing Automation Implementation and Workflow Optimization

Celebrating Your Accomplishments

For your dedication and commendable efforts to learning, for completion of the training as well as the projects accurately and within the timelines given, you earn industry-recognized certifications.

Who provides the certification?

On successful completion of your program, you are eligible to receive a certificate of completion from SkillVertex

How long is the certification valid for?

By taking an upskilling program with SkillVertex and completing your program, you get your certification which has validity of a lifetime.

How can I avail my certificate?

After completion of your program of entire training module and assessments, you are eligible to obtain your certificate from SkillVertex.

Testimonials

Hear What Our Learners say

Which plan should I take? Self-Paced or Mentor-led?

If you already have a basic understanding or are enthusiastic about self-learning, choose the self-paced option. However, if you lack basic knowledge and want to work with industry experts, I recommend the mentor-led approach.

Where are the classes held, and what is the schedule for the course?

The course will be exclusively conducted online. It's designed to provide you with online videos and course materials that you can access from anywhere, at any time. You'll receive a timetable for live sessions with our mentor before the program begins.

I've completed a course with SkillVertex in the past. Is there any discount available for alumni?

Any alumni or current students of SkillVertex are eligible for a substantial 30-40% flat discount on any course.

What advantages can I gain from having industry mentors?

Industry Mentors are seasoned professionals from well-established companies with demonstrated expertise in specific domains. They serve as your ideal mentors to assist you in making informed decisions about your career path in the industry. These mentors will conduct personalized one-on-one mock int

Is it possible to pursue this program simultaneously with my college studies?

Absolutely! Our program is designed to be flexible, allowing students to adapt it to their own timetables. We recommend dedicating 7-10 hours per week to the course.

What can I expect in my learning journey as a student at SkillVertex?

Month 1: Dedicated to Learning (80% training + 20% Practical) Month 2: Dedicated to practical knowledge (80%Practical + 20% training) Month 3: Soft skill development and Placements

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