TCS iON NPT Digital Marketing Course & Mock Tests

TCS NPT Digital Marketing

The TCS NPT Digital Marketing course is a complete learning package designed for individuals looking to build a solid understanding and hands-on experience in the ever-evolving world of digital marketing. It is tailored to cover the essential aspects of the digital marketing ecosystem and ensures that learners are equipped to handle both theoretical concepts and practical applications. This course is divided into two major sections: a knowledge test and an application test, allowing for an all-rounded learning approach.

What You Will Learn With SkillVertex TCS NPT Digital Marketing Course?

The TCS NPT Digital Marketing course offers an in-depth look into the most important aspects of digital marketing. It is structured to help participants understand the basic concepts and develop real-world skills. The course touches upon key topics such as website development, mobile optimization, social media engagement, search engine marketing (SEM), and analytics. By the end of the course, aspirants will have the knowledge and practical experience needed to work in digital marketing roles.

TCS NPT Digital Marketing - Overview

Digital marketing is an essential part of growing businesses online. The TCS NPT Digital Marketing course offers a complete introduction to key strategies that help companies connect with customers.

1. Website Design and Development

• Importance: A well-designed, functional website is essential for any digital marketing strategy.
• Learning Focus: Building and optimizing websites that are visually appealing and engage visitors effectively.
• Skills Covered: User-friendly web design, content management, and basic SEO techniques to ensure websites are search-engine friendly.

2. Mobile User Experience (UX)

• Importance: Mobile devices are the primary means of internet access, making mobile optimization crucial.
• Learning Focus: Optimizing websites and apps for mobile devices.
• Skills Covered: Mobile-friendly design principles, responsive websites, strategies to improve loading times and usability on mobile devices.

3. Social Media Engagement

• Importance: Social media is a powerful tool for direct customer engagement and brand promotion.
• Learning Focus: Creating engaging social media campaigns that build brand awareness and foster customer loyalty.
• Skills Covered: Using platforms like Facebook, Instagram, LinkedIn, and Twitter for marketing, including paid ads and organic posts.

4. Search Engine Marketing (SEO & PPC)

• Importance: SEO improves website visibility on search engines, while PPC drives targeted traffic.
• Learning Focus: Understanding SEO techniques and creating effective PPC campaigns.
• Skills Covered: SEO basics (keyword research, on-page optimization, link-building), and PPC advertising for traffic generation and sales increase.

5. Campaign Management and Analytics

• Importance: Effective campaign management is key to successful digital marketing.
• Learning Focus: Designing lead-generation campaigns and optimizing results through data analysis.
• Skills Covered: Email marketing management, using tools like Google Analytics to interpret data, and optimizing campaigns based on insights.

TCS NPT Digital Marketing Exam Structure

The TCS iON NPT Digital Marketing Test is divided into two parts:

1. Part A: Test of Knowledge
2. Part B: Test of Application

Part A: Test of Knowledge

• Total Questions: 20
• Marks per Question: 1
• Total Marks: 20
• Duration: 25 minutes

TCS NPT Digital Marketing Exam Syllabus For Part A

The details of the TCS NPT Part A Digital Marketing Exam Syllabus are as follows:

Part B: Test of Application

• Total Questions (Case Studies): 6
• Total Marks: 20
• Duration: 35 minutes

TCS NPT Digital Marketing Exam Syllabus For Part B

The details of the TCS NPT Part B Digital Marketing Exam Syllabus are as follows: